Wednesday, June 23, 2010

PacSun Summer Solstice Beach Ballyhoo in Santa Monica, CA.

Our younger bro was in town and we decided to take him to the 2 day Ballyhoo beach party in Santa Monica. It was right on the beach next to the pier and hundreds of people showed up. Featured unique brand activities, action sports exhibitions, and some of the most buzzed about bands in the music scene. We attended on Saturday when they had the Tony Hawk Skate Jam, BMX athletes from Fox including Chase Hawk, Scott Crabmer, and Trey Jones in the beachside street session. The bands that played were Awolnation, Bad Rabbits, As Tall As Lions, Yelawolf, Ra Ra Riot, Circa Survive, and many special guests. Bad Rabbits and Yelawolf were the acts that stood out the most. First time seeing and hearing Bad Rabbits and got to say they destroyed it. It was dope seeing Yelawolf perform as well since we got the Trunk Muzik mixtape. That dude is a great example of artist branding. He also killed it. Dj Skee was the DJ. Graffiti artist EWOK also was there doing some live painting. Below are a couple pics we took. Check them out!